End-to-End Marketing Solutions to Empower Powerful Decisions
OWAK’s Smart Marketing Process is a dynamic, three-phase cycle that empowers brand managers to make powerful decisions at every stage.
Backed by a team with specialized skills and capabilities, this integrated methodology seamlessly fuses data, strategy, and creativity to deliver measurable results.Phases of the Smart Marketing Process:
During this phase, your brand receives a comprehensive, data-driven communication strategy grounded in consumer research and insights.
This approach aligns with strategic business objectives to ensure your marketing goals are met and optimized.
Deliverables
Market context
Trends and opportunities
Drivers and triggers
Media, shopper, and consumer journeys
Consumer segmentation
Brand and category positioning
Pricing and commercial strategy
Growth hacking
Why it matters?
- Ensures marketing efforts are directly tied to overarching business goals.
- Enables proactive decision-making for greater efficiency and impact.
- Leverages deep consumer research to build targeted and effective communication maximizing engagement across channels.
In this phase, your brand benefits from the provided creative playbook to seamlessly implement consumer-centric and culturally resonant and emotionally impactful campaigns.
This strengthens engagement and brand presence across key touchpoints.
Deliverables
Creative concept and ideation
Key visual production
Hero A/V asset
360° campaign production
Why it matters?
- Builds a unique and memorable identity to stand out in competitive CPG/FMCG markets.
- Captivate audiences and drives deeper connections with consumers.
- Streamlines execution with a creative playbook.
- Strengthens brand presence and consumer interaction by ensuring consistency across all touchpoints.
During the optimization phase, our Accelerators program delivers tailored support, maximizing campaign effectiveness, improving ROI, and sustaining growth.
Performance analytics ensure real-time adjustments for sustained success.
Deliverables
Insights performance
Social media performance
Website performance
Search performance
Shopper and e-commerce performance
Paid communications performance
Why it matters?
- Leverages performance analytics to refine strategies dynamically for sustained success.
- Maintain long-term brand momentum in CPG/FMCG markets.
- Measures key areas for holistic optimization to capitalize on learnings and opportunities.
