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OWAK offers three integrated services that turn data into smart strategies, creative campaigns, and effective execution for CPG/FMCG brands.
Trends and Opportunities Identification
Drivers and Triggers Analysis
Shopper and Consumer Journeys
Brand and Category Positioning
Consumer & Shopper Segmentation
Key Visual
Hero A/V Assets
360° Campaign Production
Always-On Content
Creative Playbooks
Healthcare Market & Competitive Landscape
Market Trends & Prescription Drivers
Omnichannel HCP Engagement & Activation
HCP Influence, Brand Positioning & Advocacy
HCP & Patient Segmentation
Our Smart Marketing Process
Impact
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OWAK Intelligence
OWAK Productions
OWAK Health
Facial Care - Neutrogena®
Body Care - Lubriderm®
Baby Hygiene & Care - JOHNSON’S®
Pharmaceuticals - Lomotil®
Marketing Planning
Marketing Execution
Marketing Optimization
Why Marketing Leaders Choose OWAK
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Decoding HCP
Decision-Making
Analysis of key factors influencing HCP decision-making, from prescribing habits to treatment preferences and behavioral triggers. Provides insights into the psychological, rational, and habitual aspects that drive engagement and recommendations.
Deliverables
Physician prescribing behaviors
Treatment adoption patterns
Engagement triggers
Trust-building factors
Recommendation shifts
Decode HCP decisions